Dentist
Recalls, treatment plans, insurance chases and the front-desk voice of the practice.
- Knowledge
- Processes
- Memory
- Voice
- Missions
MAXX
AILabs
Run your business
just by voice.
The MAXX Lab builds custom
business companions.
You just speak.
Your business companion gets it done.
Your business moves forward.
maxxailabs.com
Companions in production with
02The honest part
Running a business wasn't supposed to feel like this.
You began because you loved building something. The craft, the customers, the standard you refused to lower. Somewhere along the way, the day filled with everything else.
- Emails
- Staff
- Marketing
- Sales
- Paperwork
- Bookkeeping
- Admin
- Suppliers
- Meetings
- Travel
- Compliance
You built a business.
Instead, you inherited hundreds of jobs.
The MAXX Lab gives you those hours back.
03What is MAXX Labs
A lab with a studio inside, building one companion for one company.
MAXX Labs is the lab; inside it, our studio crafts a completely bespoke Business Companion. Where generic systems are trained for everyone, every companion we build is individually designed around a single business — its people, its language and the way it makes decisions.
Every business receives its own companion. No two are identical.
It learns
- 01The company's knowledge
- 02Its customers
- 03Its staff
- 04Its suppliers
- 05Its terminology
- 06Its documents
- 07Its workflows
- 08Its priorities
- 09Its tone of voice
- 10Its operating procedures
- 11Its goals
04Built specifically for your business
Ten businesses. Ten different companions.
Each companion below is a separate commission — its own knowledge, its own memory, its own voice. Nothing is shared between them.
Estate Agency
Listings, viewings, vendor updates and the chain of every offer in play.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Construction Company
Subcontractors, variations, site diaries and the paperwork that unlocks payment.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Law Firm
Matters, deadlines, precedent language and the exact tone of client correspondence.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Restaurant
Covers, rotas, supplier orders and the daily numbers that decide the week.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Private Equity Firm
Deal flow, diligence trails, LP reporting and portfolio company cadence.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Accounting Firm
Filing calendars, client queries, reconciliations and year-end chases.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Dry Cleaner
Orders, collections, staff hours and the regulars who expect to be remembered.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Manufacturer
Purchase orders, lead times, quality records and shop-floor scheduling.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Family Office
Statements, entities, advisers and the discretion the family expects.
- Knowledge
- Processes
- Memory
- Voice
- Missions
05How we build your companion
Four movements, in order, without shortcuts.
A commission runs like a build, not an install. We sit with your team, learn the business by hand, draw the companion before we build it, then tune it in live use until the work comes back the way you would have done it yourself.
- 01
Knowledge Transfer & Needs Analysis
We spend time inside your business, listening to how it actually runs.
- Knowledge
- Documentation
- Systems
- Customers
- Processes
- Goals
- Decision-making
- Terminology
- Staff responsibilities
- Existing workflows
This creates the foundation.
- 02
Companion Blueprint
The architectural drawing, reviewed together before construction begins.
- Business architecture
- Knowledge structure
- Memory
- Mission library
- Voice personality
- Decision framework
- Execution rules
- Automation opportunities
Reviewed together, line by line.
- 03
Build Your Companion
Our engineers and specialists assemble your bespoke MAXX Companion.
- Knowledge
- Memory
- Voice
- Automation
- Business systems
- Documents
- Workflows
- External tools
Assembled specifically for your company.
- 04
Refine & Perfect
We observe, tune, correct, expand and optimise until it feels exceptional.
- Refine behaviours
- Increase accuracy
- Improve execution
- Remove errors
- Expand missions
- Continuous optimisation
Until it feels like another member of your management team.
Scroll the journey →
06What your companion can do
Work that leaves your desk, finished.
Not features. Outcomes — spoken once, executed properly, reported back.
- 01
Find New Customers
- 02
Manage Marketing
- 03
Answer Customers
- 04
Manage Staff
- 05
Book Travel
- 06
Prepare Presentations
- 07
Analyse Financials
- 08
Generate Reports
- 09
Write Content
- 10
Manage Suppliers
- 11
Organise Meetings
- 12
Create Quotations
- 13
Manage CRM
- 14
Recruit Staff
- 15
Research Markets
- 16
Negotiate with Vendors
- 17
Review Contracts
- 18
Monitor Business Performance
- 19
Create Business Plans
- 20
Prepare Investor Updates
07Meet your companion
Jackson Family Dental
Business Companion · In service since 2024
One practice. One companion. It carries the whole operation in memory, so nobody has to explain the business twice.
Knows
- 12 Staff
- 8,400 Patients
- 62 Suppliers
- Entire Operations Manual
- Every Procedure
- All Pricing
- Appointment Policies
- Supplier Agreements
- Preferred Tone of Voice
- Business Goals
08A day with your companion
Spoken once. Handled entirely.
This is what an ordinary Tuesday looks like once a companion is in service. You say the thing out loud, in your own words, while you are between rooms — and the follow-through happens without another conversation about it.
Owner
“Find five new commercial customers.”
Companion
Working.
Owner
“Book flights for next week.”
Companion
Done.
Owner
“Prepare tomorrow's presentation.”
Companion
Ready.
Owner
“Reply to today's enquiries.”
Companion
Completed.
No typing. Everything through conversation.
09Why businesses choose MAXX Labs
The difference is who it was made for.
A generic assistant is trained on everyone and belongs to no one. A companion crafted in the MAXX Labs studio is commissioned for a single company: it knows the names, the numbers, the standing rules and the things nobody bothered to write down.
Generic AI
- Learns everyone
- Generic
- Needs prompting
- Forgets context
- You do the work
- Subscription software
MAXX Labs
- Learns only your business
- Built around your company
- Remembers everything
- Executes work
- Continuously improves
- Feels like another executive
10Owners
The people who got their weeks back.
Owners of real businesses — practices, firms, sites and shop floors — who handed the admin to a companion built around the way they already work, and went back to the part of the job they actually wanted.
“I speak once in the morning and the work is already moving. It feels like another director joined the business.”
“My companion knows my clients, my tone and my process. I stopped being the bottleneck in my own company.”
“Proposals used to wait behind billable work. Now they leave the same afternoon we speak about them.”
11Industries
Commissioned across the businesses that run on judgement.
The industries below share one thing: the work depends on someone who knows the context. That is exactly what a companion is built to hold — the history, the relationships and the standards that make each of these businesses different from the one next door.
- Professional Services
- Healthcare
- Property
- Construction
- Hospitality
- Retail
- Finance
- Manufacturing
- Professional Firms
- Family Businesses
- Technology
- Logistics
Every companion is custom-built.
12Crafted by specialists
Nothing here is installed.
This is a collaborative design process. A small studio team works alongside your people for the length of the commission — interviewing, drawing, building, tuning — the way a house is built, not the way a licence is bought.
- 01
Business specialists
- 02
AI architects
- 03
Knowledge engineers
- 04
Automation experts
- 05
Prompt engineers
- 06
Voice designers
Our work, covered in
13Questions
Asked before every commission.
The questions owners raise in the first conversation, answered plainly. If yours isn't here, ask it in the discovery session — we would rather over-explain than have you guess.
How long does the process take?
Knowledge transfer and blueprint take two to three weeks. Your companion is typically working alongside you within four to six weeks, then refined continuously.
Can it work with our existing systems?
Yes. Your companion is built around the systems you already run — your records, your calendars, your documents, your tools — rather than asking your team to move.
Does it learn our documents?
Your manuals, agreements, pricing, procedures and correspondence become part of its memory, structured by our knowledge engineers.
Is our information private?
Your companion is yours alone. Your knowledge is never blended into anyone else's companion and never used to train shared systems.
Can multiple staff use it?
Yes. Each person speaks to the same companion with permissions and tone suited to their role.
Can it evolve with our business?
It is designed to. As your pricing, people and priorities change, we tune the companion alongside them.
Can new capabilities be added later?
New missions are commissioned at any time and added to your companion's library.
MAXX Labs
Ready to build your
business companion?
Let's create something built specifically for your company.